Certified AdWords & Bing consultants.
DeanMark is a Google AdWords manager based in Philadelphia, Pennsylvania. Our team has the expertise to handle your Google advertising campaign and also your Bing and Yahoo PPC ad campaigns.
- Campaign Evaluation
- Campaign Consultation
- Campaign Creation
- Keyword Research
- Google Analytics
- Detailed Reports
- Conversion Tracking
- Budget Management
- Bing & Yahoo Campaigns
Google Adwords Management in Philadelphia and beyond is arguably our most important service in the area of paid internet advertising. Google has the most popular search engine in the world. When people search for your products and services, you want them to find your website — not your competitors'. AdWords makes it possible for you to display ads in its sponsored sections of search result pages. And using the pay-per-click (PPC) model, you only pay when users actually click on your ads and visit your website.
Search Engine Marketing and advertising on Google, Bing, and Yahoo has become increasingly difficult because of technological advances. Although Google strives to make its AdWords service intuitive and accessible to as many people as possible, the fact remains that interface and features can be very confusing to an inexperienced business owner. Moreover, AdWords has become increasingly competitive because of the great number of businesses online. Without the expertise of a knowledgeable professional, your campaign may not have much success — regardless of how much money you spend.
Your PPC campaign will be managed personally by a Google AdWords Individually Qualified professional. As Google explains, this is a globally recognized designation. It showcases knowledge of the latest AdWords tools and best practice techniques and enables certified professionals to effectively manage AdWords campaigns. Your DeanMark AdWords manager has passed timed exams that cover the search network, the display network, and various other aspects of Google advertising.
Every one of our clients is given the personal attention they deserve. We will develop with you a individualized plan that includes goals, benchmarks, and timelines. You will receive regular analytical data about your campaign. Our reports will include information on clicks, costs, conversions, and other user behaviors. Also, you will have direct access to the Google AdWords campaign interface with full control of all settings.
Frequently Asked Questions
- I'm not technically inclined at all, but I want to advertise on the Internet.
- Is there a minimum budget for paid advertising with Google AdWords or Bing?
- How do I get the top spot in the paid Google search results or Bing and Yahoo search results?
- How targeted can my ad placements be? How much control do I have over where my ads show?
- How will I know it's working?
- Why is paid internet advertising better than traditional print advertising? Can I just take out an ad in the phone book?
I'm not technically inclined at all, but I want to advertise on the Internet.
No worries. We will be the experts for you. DeanMark is a full-service internet advertising company in Philadelphia, Pennsylvania. We service clients locally, all around the United States, and beyond. We have the capabilities necessary to create and manage an online presence for your business, including web design and development, search engine optimization, social media marketing, CPC advertising, and more.
Is there a minimum budget for paid advertising with Google AdWords or Bing?
Yes and no. We do have agency fees for setup of new campaigns, modification of existing campaigns, and ongoing management of campaigns. However, once your campaign is created, our AdWords consultants can manage your daily, weekly, and monthly budgets regardless of how small or large. The key is to spend your money wisely on clicks from pre-qualified prospects who are searching for your product or service. Our team will help you achieve this goal.
How do I get the top spot in the paid Google search results or Bing and Yahoo search results?
To understand the basic answer to this question, you must understand how Google AdWords PPC advertising works. You and your competitors are essentially bidding on placement in the Search Engine Results Pages (SERPs). You are bidding with a dollar amount — that is how much you are willing to pay for a click. However, you are also bidding based on the relevance of your ad and the quality of the landing page to which the searcher will be taken. Our AdWords experts will help you improve your ad specificity and our local team of Philadelphia web developers will create or improve your landing pages.
How targeted can my ad placements be? How much control do I have over where my ads show?
Short answer: Very targeted. A lot of control.
Google Adwords advertising allows us to target prospective customers and clients based on geographic location, language, device type (desktop computer, mobile device, iPhone, Android), age, gender, and more. Furthermore, we can choose to show ads during specific times of the day, during specific days of the week, and more.
How will I know it's working?
Your DeanMark AdWords manager will have detailed analytics. Firstly, we can track how many impressions each of your ads has for each keyword in your campaign — that is how many times people saw your ads. Secondly, we can track your Click Through Rate (CTR), which is the percentage of people who click your ad when it's shown in the Search Engine Results Pages (SERP). Lastly, our AdWords team can track your conversion rate depending on the behavior you want from visitors to your site. For example, if you want prospects to fill out a contact form, we can track the percentage or users who do so out of the total number of users who clicked one of your ads.
We can also report data such as the average position of your ads — that is how high or low your ads are showing on the search engine results pages (SERPs); the average cost per click for any given keyword; and more.
Why is paid internet advertising better than traditional print advertising? Can I just take out an ad in the phone book?
The reality is that the world has changed over the past couple decades. From restaurants to lawyers to pet groomers to computer software, consumers are searching for the commodities they need using Internet search engines. Google has the most popular search engine in the world. People use it on their desktop computers, tablets, and mobile devices. When they search for specific keywords, more often than not, they are ready to buy. If you are not interested in harnessing the power of CPC advertising, it is your call. But rest assured that your competitors are willing and able to accept the extra business.