<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>DeanMark</title>
	<atom:link href="http://www.deanmarkinc.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.deanmarkinc.com</link>
	<description>Let us build your brand.</description>
	<lastBuildDate>Mon, 29 Apr 2013 02:26:50 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=</generator>
		<item>
		<title>Google Drive vs. Dropbox</title>
		<link>http://www.deanmarkinc.com/2013/03/google-drive-vs-dropbox/</link>
		<comments>http://www.deanmarkinc.com/2013/03/google-drive-vs-dropbox/#comments</comments>
		<pubDate>Mon, 11 Mar 2013 14:00:29 +0000</pubDate>
		<dc:creator>DeanMark</dc:creator>
				<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">https://www.deanmarkinc.com:443/?p=4700</guid>
		<description><![CDATA[The cloud storage wars have begun. With the relatively recent unveiling of the online file sharing project, known as Drive, Google has produced another great product. Google continues to innovate in the world of technology. Consider the following list of five considerations when deciding whether...]]></description>
				<content:encoded><![CDATA[<p>The cloud storage wars have begun. With the relatively recent unveiling of the online file sharing project, known as Drive, Google has produced another great product. Google continues to innovate in the world of technology. Consider the following list of five considerations when deciding whether to use Google Drive or Dropbox.</p> 

<h5>1. Storage capacity</h5>

<p>The default storage capacity for Dropbox is 2 gigabytes while Google Drive is 5 gigabytes. With Dropbox, this limit applies to all files. The Google Drive storage includes data synced to the cloud and between computers, but doesn’t include Gmail mail messages or Picasa images.</p>

<h5>2. Google Drive is fully integrated with Google Apps</h5>

<p>Google does a great job of integrating all of their applications. In a Dropbox vs. Google Drive comparison, as far as integration with other services, there is not much of a contest. The integration of all Google applications makes sharing data between them easy and effective.</p>

<h5>3. Google Docs</h5>

<p>This application is one of the first to really push the cloud-based collaboration envelope. Google Docs is fully integrated in to Google’s Drive service, creating an environment that is convenient and easy to use. Google Docs is a full-feature word processor, spreadsheet editor, and presentation editor that can be used from any modern web browser. Drive syncs all changes easily with everyone that has access to the document.</p> 

<h5>4. Gmail</h5>

<p>Any supported file sent through Gmail can immediately be accessed with Drive, including word processing documents, spreadsheets, presentations, PDFs, and even archived ZIP files. This is a convenient way to help team members quickly view and provide feedback on files as they work together.</p>

<h5>5. Integration with Android-based mobile devices</h5>

<p>The rapid rise of Android based cell phones and tablets have made Google a player in the mobile market. Google Drive, like the other services in the Google Apps suite, is native to the operating system on Android devices. Dropbox also offers an application for the Android operating system.</p>

<p>This list is not exhaustive, and should serve only as a starting point in your research. DeanMark is an <a href="http://www.deanmarkinc.com/2012/03/google-apps-for-business/" title="Google Apps For Business">Authorized Reseller of Google Apps fo Business</a>. If you would like our professional opinion as it relates to your unique situation, please contact us.</p>

<iframe width="640" height="360" src="http://www.youtube-nocookie.com/embed/1SjRH3SImlM?rel=0" frameborder="0" allowfullscreen></iframe>]]></content:encoded>
			<wfw:commentRss>http://www.deanmarkinc.com/2013/03/google-drive-vs-dropbox/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Is Google AdWords For Video?</title>
		<link>http://www.deanmarkinc.com/2013/02/what-is-google-adwords-for-video/</link>
		<comments>http://www.deanmarkinc.com/2013/02/what-is-google-adwords-for-video/#comments</comments>
		<pubDate>Tue, 12 Feb 2013 15:00:30 +0000</pubDate>
		<dc:creator>DeanMark</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO / SEM]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Videography]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">https://www.deanmarkinc.com:443/?p=4672</guid>
		<description><![CDATA[Google AdWords for Video allows businesses to display video ads with YouTube content. Traditional online marketing relies more on text and picture-based ads. AdWords has changed throughout its lifetime to allow different kinds of content, and video is one of the newest. Increases in mobile...]]></description>
				<content:encoded><![CDATA[<p>Google AdWords for Video allows businesses to display video ads with YouTube content. Traditional online marketing relies more on text and picture-based ads. AdWords has changed throughout its lifetime to allow different kinds of content, and video is one of the newest.</p>

<p>Increases in mobile Internet usage are one of several recent factors which have resulted in increased Internet video viewership, and online TV is on the path to soon take over cable and satellite television. YouTube is the leader in this online trend, and Google AdWords opens YouTube's advertising platform to anyone interested in Internet advertising.</p>

<p>You can rely on a trusted Philadelphia advertising agency to set up your ads on Google AdWords for Video. Google has a variety of options available for online marketing with AdWords for Video. They offer for video what is essentially a pay-per-click ad model - users can choose to watch your video, and you only pay for every time someone actually watches. This ensures that you only pay to market to interested consumers, getting the most out of your Internet advertising budget.</p>

<p>AdWords lets you set your own budget, and doesn't require a minimum spending amount. You also get to choose how much to pay for each video impression. Where higher paying clients have bid for a placement their video is shown, but when there's no other bids your video gets shown, no matter how low the cost.</p>

<p>Our Philadelphia advertising agency uses AdWords for Video to find interested clients for your business. Millions of people use YouTube, and it doesn't have to be expensive to advertise on the world's largest video platform. With AdWords for video, your business's video ads can be displayed with related Internet videos on YouTube.</p>

<iframe width="640" height="360" src="http://www.youtube-nocookie.com/embed/rJ_aKjy0wjs?rel=0" frameborder="0" allowfullscreen></iframe>]]></content:encoded>
			<wfw:commentRss>http://www.deanmarkinc.com/2013/02/what-is-google-adwords-for-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PPC Advertising On Google AdWords vs. Bing Ads</title>
		<link>http://www.deanmarkinc.com/2013/01/ppc-advertising-google-adwords-vs-bing-ads/</link>
		<comments>http://www.deanmarkinc.com/2013/01/ppc-advertising-google-adwords-vs-bing-ads/#comments</comments>
		<pubDate>Mon, 14 Jan 2013 15:00:29 +0000</pubDate>
		<dc:creator>DeanMark</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO / SEM]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">https://www.deanmarkinc.com:443/?p=4682</guid>
		<description><![CDATA[Businesses rely on PPC firms and PPC companies to bring traffic to their websites. If you're a business owner, you need to know that not all PPC firms are necessarily alike. Some may specialize in Bing Ads while others only rely on Google AdWords. As...]]></description>
				<content:encoded><![CDATA[<p>Businesses rely on PPC firms and PPC companies to bring traffic to their websites. If you're a business owner, you need to know that not all PPC firms are necessarily alike. Some may specialize in Bing Ads while others only rely on Google AdWords. As you evaluate PPC companies for yourself, keep the differences between the two pay-per-click advertising platforms in mind. Then, you can discern which of the PPC firms offer the most useful services.</p>

<h5>Product Listings</h5>
<p>E-commerce stores, booksellers, and product distributors need to consider how the two ad networks promote products. If products represent the bulk of your online offerings, take into consideration that Google Adwords can give you sizable boost in online traffic. Bing, on the other hand, may increase your product list exposure by significantly less. If you're using online ads to promote a service, Bing ad specials and PPC offers may not match up to the initial burst of exposure you will get on Google.</p>

<h5>Remarketing Reach</h5>
<p>Remarketing enables you to reach a wider audience than you normally would. If your company has a lot of videos on YouTube, you may want to stick with PPC companies that offer strong Google AdWords support. Your YouTube channel can be linked to an AdWords account so that viewers who interact with your videos are also exposed to the AdWords campaign you're running. This remarketing reach allows your AdWords campaigns to appear on YouTube videos. The benefit of remarketing is increasing brand recognition. If you don't rely on YouTube for video marketing, then Bing Ads is a logical alternative.</p>

<h5>Content Network Size</h5>
<p>Content network size is an important pay-per-click marketing factor. Google's contextual content reach is greater than Bing's. Google AdWords has more websites that allow contextual advertising, which means that you'll have a greater opportunity to get your ads viewed on Google's ad network. However this high level of visibility doesn't come without drawbacks. You may find that ad placement costs vary accordingly. Prices may vary so if you're on a tight budget, ask for a comparison between Google and Bing advertising rates.</p>

<h5>Search Advertising</h5>
<p>Bing and Google both offer search advertising, which tends to be more effective than contextual advertising, so don't let Bing Ads shortage on contextual ad opportunities sway you against using the Bing advertising platform. Web surfers who are searching for specific queries online are more likely to click on ads that come up during a browser search.</p>

<iframe width="640" height="360" src="http://www.youtube-nocookie.com/embed/P06GQpNqOvE?rel=0" frameborder="0" allowfullscreen></iframe>]]></content:encoded>
			<wfw:commentRss>http://www.deanmarkinc.com/2013/01/ppc-advertising-google-adwords-vs-bing-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Is Pay Per Click (PPC) Advertising?</title>
		<link>http://www.deanmarkinc.com/2012/11/what-is-pay-per-click-ppc-advertising/</link>
		<comments>http://www.deanmarkinc.com/2012/11/what-is-pay-per-click-ppc-advertising/#comments</comments>
		<pubDate>Mon, 12 Nov 2012 12:30:44 +0000</pubDate>
		<dc:creator>DeanMark</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">https://www.deanmarkinc.com:443/?p=4472</guid>
		<description><![CDATA[Pay Per Click (PPC) advertising is an online marketing tool that allows you to get your business in front of millions of qualified prospects who are searching the Internet for your products and services.]]></description>
				<content:encoded><![CDATA[<p>Pay Per Click (PPC) advertising is an <a href="http://www.deanmarkinc.com/services/marketing/" title="Online Marketing">online marketing</a> tool that allows you to get your business in front of millions of qualified prospects who are searching the Internet for your products and services. Every time someone enters into a popular search engine (such as Google or Bing) keywords that are related to your products or services, PPC advertising helps you make sure your business's website is at or near the top of the search results.</p>

<p>Running a PPC campaign requires the creation of ads on platforms like Google AdWords and similar <a href="http://www.deanmarkinc.com/2012/04/google-adwords-advertising/" title="AdWords Management Agencies">pay per click companies</a> such as Bing Ads. Each platform has subtle differences, but they all rely upon the same general principle. You only pay when someone actually clicks on the links in your advertisement. Let's take a look at how the typical campaign is set up...</p>

<p>First of all, you will have to sign up with the platform of your choice. <a href="http://en.wikipedia.org/wiki/AdWords" title="Google AdWords" target="_blank">Google AdWords</a> is by far the most popular pay per click system, but many marketers choose other platforms because they are sometimes more affordable as a result of less competition. Once you are set up, you will then define your budget. Budgets can range anywhere from $10 daily to thousands of dollars. How much you want to spend really just depends on how much you want to sell and what you're willing to invest.</p>

<p>From there, you will bid on keywords that are relevant to your niche. For example, if you were selling sports equipment, you might use keywords like "athletic equipment," "sports gear," "sporting supplies," etc. To be successful, you should choose highly relevant keywords for which potential consumers will search.</p>

<div id="stefcenter">
<img src="http://www.deanmarkinc.com/images/google-adwords-consultants-philadelphia.jpg" alt="DeanMark is a Google AdWords Manager in Philadelphia, PA" />
</div>

<br />

<p>Experienced AdWords campaign managers use many techniques to achieve optimal results. One example is the use of negative keywords. These are basically keywords that, when entered by users, will prevent your ad from being displayed. You don't want to bid when these particular keywords are used because people may click on them, but they are unlikely to result in conversions. For example, if you strictly sell football equipment, you might use "soccer" as a negative keyword. Another example is if you are a plumber, you might use "do it yourself" as a negative keyword.</p>

<p><a href="http://www.deanmarkinc.com/services/google-adwords/" title="AdWords Management">AdWords management</a> also involves choosing specific demographics to which you will show your ads. For example, if you sell exclusively to people in the Philadelphia area, you could limit your ads to being shown to search engine users within a certain mile radius of Philadelphia. This would ensure that people in the greater Philadelphia area see your ads, and prevent people in other regions from seeing them. You may also limit your ads to being displayed to people between certain ages, a single gender, etc.</p>

<p>In addition, a critical component of <a href="http://www.deanmarkinc.com/2012/04/google-adwords-advertising/" title="AdWords Manager">AdWords management</a> and managing campaigns with similar PPC companies is tracking your campaign. This process involves monitoring data such as how many impressions you get, how many clicks you get, which keywords are getting clicked, and which keywords are getting conversions. Knowing this information is extremely valuable because it should prevent you from making mistakes and help you improve your overall effectiveness.</p>

<p>The most popular platforms, Google AdWords and Bing Ads, provide very detailed reports and analytics that can be difficult to interpret and understand. Indeed, monitoring a PPC campaign's data in and of itself is an art and takes time to master. Consequently, it's ideal to work with a professional pay per click consulting company for guidance. The ultimate goal is spend the least amount while making the maximum amount of sales.</p>

<div class="clearfix">

<div class="sc row-fluid">

<div class="span5">

<img src="http://www.deanmarkinc.com/images/google-adwords-consultants-philadelphia-pa.jpg" alt="Google AdWords Consulting Philadelphia" />

</div>

<div class="span7">

<img src="http://www.deanmarkinc.com/images/bing_yahoo_microsoft_accredited_professional.jpg" alt="Bing Ads Management Companies Philadelphia" />

<img src="http://www.deanmarkinc.com/images/searchnetwork.jpg" alt="Search Network" />

</div>

</div>

</div>

<p>Using Google AdWords and similar <a href="http://www.deanmarkinc.com/services/google-adwords/" title="AdWords Companies">pay per click companies</a> requires you to create quality ads. To accomplish this goal, one must be highly specific so that you only attract individuals with a genuine interest in your products or services and who are ready to buy. When done correctly, you can drive highly targeted traffic to your website and see a significant return on your investment. <a href="http://www.deanmarkinc.com/contact/" title="Contact DeanMark">Contact DeanMark</a> if you are looking for an experienced PPC campaign manager.</p>]]></content:encoded>
			<wfw:commentRss>http://www.deanmarkinc.com/2012/11/what-is-pay-per-click-ppc-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdWords Advertising</title>
		<link>http://www.deanmarkinc.com/2012/04/google-adwords-advertising/</link>
		<comments>http://www.deanmarkinc.com/2012/04/google-adwords-advertising/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 14:00:26 +0000</pubDate>
		<dc:creator>DeanMark</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO / SEM]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.deanmarkinc.com/?p=3217</guid>
		<description><![CDATA[How To Use Google AdWords CPC and CPM Advertising To Increase Sales Revenue. Google AdWords advertising is a brilliant advertising and sales strategy designed around the Google search engine.]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.deanmarkinc.com/services/google-adwords/" title="Google AdWords Companies">Google AdWords advertising</a> is a brilliant advertising and sales strategy designed around the Google search engine. It is the fuel that drives the engine of their business. Most consumers understand Google to be the premier search engine. In fact, the act of performing a web search has become known as "Googling." DeanMark employees AdWords specialists who are certified by Google.</p>

<p>But from where do the funds for this terrific "free" service come? The general answer is that it comes from advertising revenue, but the more detailed and interesting answer is that it comes from the Google company's invention of Google AdWords advertising.</p>

<p>The barrier that Google solved with AdWords was the distribution of advertising. Two common methods of ad placement included putting ads on the main Google search page, and returning results that either included ads in the margins, or contained commercial companies pertaining to the keywords of the search.</p>

<p>The effectiveness of these ads was diminished by the fact that the search pages were a means to an end for the users and the ads tended to be tuned-out visually by the users. The real destination of the users was not the search engine pages but the actual target pages containing the information for which they were searching. The problem was that Google has no direct control of what these content providers put onto their page.</p>

<p>Google AdWords advertising gave incentives to web designers to include particular ads for Google clients. For instance, a commercial dating web site could submit their name as an AdWords client to Google. Then, when the webmaster of a free dating website searched the AdWords service, he would find that commercial client as well as any others that were associated with his keywords. He then had the option to include AdWords ads which linked back to the web design client's website.</p>

<p>The free site would then get a small amount of money, perhaps a cent, for each browser user that visited his webpage with the AdWords ad. The free site would get a slightly higher amount, perhaps three cents, if the user actually clicked the link.  Although the individual amounts were small, the aggregated amounts could be significant.</p>

<p>Using this method, a true life data site garnered millions annually through AdWords linking to a complementary commercial dating site. The entire setup revolved around the infrastructure setup by Google, which provided motivation for sites to display client ads, and gave Google the structure to track results and report traffic to the client.</p>

<p>As an client of DeanMark, Google AdWords advertising could be a lucrative marketing strategy for you. You can take advantage of the Google browser penetration and their client-matching engine to provide likely target sites for your advertisements. This has turned out to be a cost-effective and successful strategy for many companies. <a href="http://www.deanmarkinc.com/contact/" title="Contact DeanMark">Contact us</a> today to learn how Google AdWords can drive new business for you. We can create and manage your campaigns at an affordable rate.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.deanmarkinc.com/2012/04/google-adwords-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Apps For Business</title>
		<link>http://www.deanmarkinc.com/2012/03/google-apps-for-business/</link>
		<comments>http://www.deanmarkinc.com/2012/03/google-apps-for-business/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 14:00:10 +0000</pubDate>
		<dc:creator>DeanMark</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.deanmarkinc.com/?p=3241</guid>
		<description><![CDATA[Provide Yourself And Your Employees With The Tools Necessary To Succeed. Google Apps for Business is an software as a service (SaaS) infrastructure solution that provides companies of any size with a standard, straight-forward way to provide IT (information technology) utilities for their employees.]]></description>
				<content:encoded><![CDATA[<p>Google Apps for Business is an software as a service (SaaS) infrastructure solution that provides companies of any size with a standard, straight-forward way to provide IT (information technology) utilities for their employees. DeanMark is a <a href="http://www.deanmarkinc.com/services/google-apps/" title="Philadelphia Google Apps Reseller">Google Apps Authorized Reseller based in Philadelphia</a>. DeanMark serves clients with implementation and deployment services nationwide and beyond.</p>

<p>In the earlier days of IT employee support, the most powerful utility that a company could provide for its workers was a reliable and handy form of distribution for email. Leaving behind the memo system, employees could trade information from their work areas to anyone on the globe, almost instantaneously.</p>

<p>Other important aspects of e-Business were a little more difficult to implement. Companies realized that they could get huge benefits by computerizing other business processes like document sharing and video conferencing, but found it took a huge IT investment.</p>

<p>This is one of the first areas that <a href="http://www.google.com/a/partnersearch/#partner?partner_id=46769619_a0n60000000tspmAAA" title="Google Apps Resellers" target="_blank">Google Apps For Business</a> addresses: the ability to standardize and implement these services. Perhaps most importantly, it significantly reduces the amount of IT resources a company needs to expend in order to get these services, and allows the company to focus its resources on its core technology and products instead.</p>

<p><a href="http://www.google.com/enterprise/marketplace/viewListing?productListingId=16145+5729302783152239438" target="_blank" title="Google Apps Companies Philadelphia">Google Apps For Business</a> has knocked down many of the barriers that companies have faced in the past with implementing advanced business services. One of the most time-intensive activities was product deployment and upgrades. When a company for example decided to use a new standard presentation server, they would need to start by performing company-wide installations of the software package.  As upgrades to the package were released, the IT department needed to deal with that as well.</p>

<p>In contrast, the Google Apps reside online, and Google uses cloud technology to virtualize the servers for applications, freeing companies from the responsibility of deploying the applications themselves to individual desktop computers. Companies using Google Apps save money on hardware, electricity, and in-house IT employees.</p>

<p>Device compatibility for applications is another problem that Google has solved. In the past, companies struggled to make their applications compatible with all of the devices that an employee must use, including laptops, mobile smartphones, and iPads. All of the interfaces for these devices have been implemented by Google, and anyone plugging into the Google Apps For Business infrastructure already has each of those interfaces in place.</p>

<p>Of course, one of the biggest concerns of companies and IT departments everywhere is security. Data must be protected from competitors and malicious software at all costs. The security systems are also maintained by Google. No longer does a company's IT department have to struggle through several 24-hour days to eradicate a computer virus. Google deals with these security issues and handles all these problems internally.</p>

<p>For these and other reasons, a company wishing to implement the latest business software while maintaining focus on their core competencies should consider Google Apps For Business. To learn more about <a href="https://www.google.com/enterprise/marketplace/viewVendorListings?vendorId=16145" title="Google Apps Reseller Philadelphia">Google Apps in Philadelphia</a> or elsewhere, or to discuss a solution or implementation in the Greater Philadelphia Region or beyond, please <a href="http://www.deanmarkinc.com/contact/" title="Contact DeanMark">contact us</a> today!</p>]]></content:encoded>
			<wfw:commentRss>http://www.deanmarkinc.com/2012/03/google-apps-for-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Logo Design &amp; Branding</title>
		<link>http://www.deanmarkinc.com/2012/02/professional-logo-design-branding/</link>
		<comments>http://www.deanmarkinc.com/2012/02/professional-logo-design-branding/#comments</comments>
		<pubDate>Mon, 27 Feb 2012 15:00:46 +0000</pubDate>
		<dc:creator>DeanMark</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.deanmarkinc.com/?p=3256</guid>
		<description><![CDATA[The Importance Of A Quality Mark In Creating A Brand Identity. The most successful companies put a lot of effort into the logo design and branding of their products.]]></description>
				<content:encoded><![CDATA[<p>The most successful companies put a lot of effort into the <a href="http://www.deanmarkinc.com/services/branding/" title="Logo Design Services">logo design</a> and branding of their products. In fact, the main marketing team member or sales representative for a product or group of products is known as a “brand manager.” This person holds what is generally regarded as one of the most powerful positions in the company. The brand manager often reports directly to the CEO.</p>

<p>An important point for any company is that proper logo design and branding takes advantage of a consumer phenomenon called “product familiarity.” DeanMark is a creative agency that combines artistic excellence with marketing expertise to provide valuable <a href="http://www.deanmarkinc.com/services/graphic-design/" title="Graphic Design Services">graphic design solutions</a>.</p>

<p>Most marketing professionals agree that consumers make their purchase decisions largely based on emotion. For instance, consider the question of whether you prefer chocolate or vanilla ice cream. Whatever choice you make, why did you make that choice? Most people will say that their choice is “better.” Although they hopefully won’t say so out loud, a part of each person actually feels that their choice is the superior choice, not only for them but for all rational adults.</p>

<p>But if asked for reasons &mdash; one choice is healthier than the other, one makes the consumer have better-looking children, one contributes more to world peace &mdash; each person is hard-pressed to specify a particular reason. Some self-aware people may say that their favorite flavor happens to be their favorite color, may be the last flavor a deceased parent shared with them, or may be the preferred flavor of their favorite actor. Studies show that emotion rather than intellect is the basis for most decisions, although people are generally unaware of this fact.</p>

<p>One study that attempted to parameterize this phenomenon compared two major cola brands. Statistically, the majority of consumers in any test always chose Brand A, but independent tests showed that Brand B actually tasted better. In other words, consumers chose Brand A even though Brand B was “better.”</p>

<p>The difference between the two brands was advertising. Brand A was advertised much more heavilty than Brand B. In other words, consumers preferred Brand A because the company that manufactured Brand A told them so.  Another way to look at this is that superior logo design and branding produced superior sales results.</p>

<p>Companies can take advantage of this consumer behavior toward <a href="http://www.deanmarkinc.com/services/branding/" title="Logo Design Services">logo design</a> and branding by allowing a firm like DeanMark to design or redesign their logo. For most products, consumers don’t take the time to carefully research the pros and cons of each product and make comparisons to all the available competitors.</p>

<p>For an inexpensive, commodity product, most consumers will make a brand decision based on the first few seconds of their initial impression. Often this is determined by the logo. A smart company will invest significant time to carefully craft this logo to create the right first impression and maximize their sales. <a href="http://www.deanmarkinc.com/contact/" title="Contact DeanMark">Contact DeanMark</a> today to have a logo designed or modified.</p>]]></content:encoded>
			<wfw:commentRss>http://www.deanmarkinc.com/2012/02/professional-logo-design-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Video Marketing</title>
		<link>http://www.deanmarkinc.com/2012/02/online-video-marketing/</link>
		<comments>http://www.deanmarkinc.com/2012/02/online-video-marketing/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 15:00:02 +0000</pubDate>
		<dc:creator>DeanMark</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.deanmarkinc.com/?p=3268</guid>
		<description><![CDATA[Take Advantage Of The Allure Of Professionally Produced &#38; Edited Video. Online video marketing has proven to be more powerful and effective than anyone ever imagined.]]></description>
				<content:encoded><![CDATA[<p>Online video marketing has proven to be more powerful and effective than anyone ever imagined. Particularly in the highly-desired demographics of tween and young adult consumers, videos have provided the all-important hook that advertisers have always desired for their products. When appropriate for the product, video marketing can be one of the most effective ways to attract potential buyers  and land the sale. DeanMark employs a full-service, script-to-screen <a href="http://www.deanmarkinc.com/services/video-production/" title="Video Production Services">video production</a> team that uses the latest technology and equipment.</p>

<p>The allure of online video marketing has been indicated for many years by the attraction of public video sharing websites. Many could not imagine that anyone would be interested in spending time watching other people’s home movies. Surprisingly, this is exactly what happened. People would film their pets doing inane stunts or pratfalls of their favorite relatives and the result would occasionally become "viral,” bringing millions of unsolicited hits to their web pages. It did not take long for the commercial world to catch the trend, and video sites began to feature movie trailers, blogs from famous actors, and music videos, professional or otherwise.</p>

<p>Today companies can realize an effective marketing advantage by taking advantage of online video marketing either on their own websites or on public video distribution sites. Like any advertising content, the subject matter should be compelling and interesting. This gives many possibilities to those companies that use online video marketing to increase product sales.</p>

<p>Some examples of effective video marketing include the computer company that showed reviews of their products given in video format. They understood that a potential customer’s first desire was to get his hands on a sample of their laptops and work with it, but in lieu of that opportunity, they were happy to watch a video showing a user like themselves trying out the different features of the laptop. This turned out to be much more effective and engaging than showing product still shots, presentation slides, or feature blurbs.</p>

<p>Other companies provided utility through their videos, attracting customers through their service and increasing the good will of the customers to the company. One clever company, which sold replacement parts for do-it-yourself repair of washers and dryers, realized a huge increase in website traffic and subsequent sales by including installation videos for their parts. Previously, they had given extensive written instructions with diagrams, but found that visitors to their websites found that information insufficient to make them feel comfortable doing their own repairs. Many ended up hiring a professional repairman instead. With their video instructions, customers could visual themselves performing the repairs, and they got the confidence they needed to bypass the professional repairmen and purchase parts from the website so they could do it themselves.</p>

<p>Providing entertainment or utility to potential customers has made video marketing an effective advertising strategy for many companies. If you would like to harness the power of video and realize a great return on investment (ROI), please <a href="http://www.deanmarkinc.com/contact/" title="Contact DeanMark">contact DeanMark</a> today for a free consultation or to obtain a quote.</p>]]></content:encoded>
			<wfw:commentRss>http://www.deanmarkinc.com/2012/02/online-video-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Professional Web Design</title>
		<link>http://www.deanmarkinc.com/2012/01/professional-web-design/</link>
		<comments>http://www.deanmarkinc.com/2012/01/professional-web-design/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 15:00:49 +0000</pubDate>
		<dc:creator>DeanMark</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.deanmarkinc.com/?p=3277</guid>
		<description><![CDATA[If You're Serious About Your Business, Leave It To The Professionals! Professional web design can be one of the most important investments a company can make.]]></description>
				<content:encoded><![CDATA[<p>Professional web design can be one of the most important investments a company can make. Premier companies like DeanMark take their years of experience working with a range of clients to produce some of the most attractive and effective websites available. We will also be able to factor in the features of the internet to help maximize traffic, optimize position in search engines, and provide tracking reports for effective marketing management.</p>

<p><a href="http://www.deanmarkinc.com/services/web-development/" title="Web Design Services">Professional web design</a> is sometimes bypassed by inexperienced or underfunded company owners. It is one of those skills for which many feel they have a talent, despite not having any training or expertise.</p>

<p>Particularly when company budgets are tight, a company manager may reason that they would best spend their money by investing in top-notch product design and skimping on the web marketing. After all, they reason, anybody can take pictures of the product, write a little something, and then throw it up on the web. That kind of thinking is a serious marketing error.</p>

<p>Although these days almost anyone can publish on a website, a good rule of thumb may be that perhaps this doesn’t mean that everyone <em>should</em> publish. Some of the “beginner errors” for websites include dubious photos and amateur copy. Some merchants include pictures of their children lovingly cuddling the product.</p>

<p>Others attempt to add interest to their copy by alternating the colors of the rainbow throughout their fonts, or by choosing fonts that use heavy calligraphy or comic-style lettering. Some of the copy might contain unadvised posturing like commands to “Buy My Product Now!” Some even misspell words or use improper grammar on purpose in order to gain sympathy from a customer on the order of “look, I’m an ordinary guy like you."</p>

<p>Even without these rookie mistakes, that last 10% of polish that experts would have given to a website leave it giving the impression to the customer of “Amateur!”  This can actually have a negative advertising effect on the customer. For instance, would you buy medicine from a website that misspelled words on purpose? Professional web design and <a href="http://www.deanmarkinc.com/services/web-hosting/" title="Web Hosting Services">web hosting</a> gives customers the impression that the company is capable and professional. For many customers, it actually makes more of an impression and is more likely to lead to sales than actual information on the product itself.</p>

<p>Professional web design is also essential to take advantage of all of the other aspects of the Internet. For instance, when someone is searching a browser for your product, will you be listed among the first entries in the browser? If not, you will get significantly less traffic than the leaders. Moving your search result higher in the browser is part of the expertise of a professional. DeanMark's web development services include search engine optimization (SEO) and search engine marketing (SEM).</p>

<p>For these and other reasons, leaving your web design to the professionals is often the most effective use of your company budget. <a href="http://www.deanmarkinc.com/contact/" title="Contact DeanMark">Contact DeanMark</a> today to learn about how your company can benefit from web development or a website redesign.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.deanmarkinc.com/2012/01/professional-web-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DeanMark Joins Google Apps Authorized Reseller Program</title>
		<link>http://www.deanmarkinc.com/2012/01/deanmark-joins-google-apps-authorized-reseller-program/</link>
		<comments>http://www.deanmarkinc.com/2012/01/deanmark-joins-google-apps-authorized-reseller-program/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 15:00:19 +0000</pubDate>
		<dc:creator>DeanMark</dc:creator>
				<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.deanmarkinc.com/?p=3328</guid>
		<description><![CDATA[Press Release. January 23, 2012. Today, DeanMark announces it has become an authorized reseller of the Google Apps&#8482; suite of communication and collaboration tools.]]></description>
				<content:encoded><![CDATA[<p>Press Release | January 23, 2012</p>

<p>Today, DeanMark announces it has become an authorized reseller of the <a href="http://www.deanmarkinc.com/services/google-apps/" title="Google Apps Resellers Philadelphia">Google Apps</a>&#8482; suite of communication and collaboration tools. By being officially granted reseller privileges by Google, DeanMark will now be able to provide clients with more complete <a href="http://www.deanmarkinc.com/services/web-development/" title="Web Development Services">web development</a> experiences. DeanMark clients will be afforded the opportunity to purchase the inexpensive, yet powerful cloud-computing software as a service (SaaS) directly from the <a href="http://www.deanmarkinc.com/services/web-development/" title="Website Design Firm">website design firm</a>.</p>

<p><em>"As a part of our continued dedication to providing clients with solutions that meet all of their needs and exceed their expectations, we added Google Apps to our growing list of in-house technology capabilities," says one DeanMark team member. "Google Apps fits perfectly under the umbrella of DeanMark's web development services and solutions. Furthermore, Google Apps for Business offers a broad set of powerful APIs that enable us to develop highly customized solutions for our clients, who come to us from myriad backgrounds and industries."</em></p>

<p><a href="http://www.deanmarkinc.com/2012/03/google-apps-for-business/" title="Google Apps Resellers">Google Apps</a> brings simple, powerful communication and collaboration tools to organizations of any size &mdash; all hosted by Google to streamline setup, minimize maintenance, and reduce IT costs.  With Gmail (including Google email security, powered by Postini), Google Calendar, and integrated IM, users can stay connected and work together with ease. And, using Google Docs and Google Sites, which include word processing, spreadsheet, presentation, and website creation tools, they can share files and collaborate in real-time, keeping versions organized and available wherever and whenever users work.</p>

<p>The Google Apps Reseller program includes resellers, consultants, and independent software vendors that sell, service, and customize <a href="http://www.google.com/enterprise/marketplace/viewListing?productListingId=16145+5729302783152239438" title="Google Apps Reseller Philadelphia" target="_blank">Google Apps for Business</a> for their customers. DeanMark received training, support, and deployment services from Google, as well as access to APIs for integrating Google Apps into their customers' business operations. DeanMark is able to retain a close relationship with their customers in order to provide additional service and support. Clients receiving Google Apps from DeanMark will benefit from the additional attention to their specific needs.</p>

<p>For more information on DeanMark Google Apps capabilities please visit <a href="http://www.deanmarkinc.com/services/google-apps/" title="Google Apps Resellers">www.DeanMarkInc.com/Services/Google-Apps</a> and to learn more about the Google Apps Reseller program, go to <a href="http://www.google.com/apps/intl/en/business/index.html" title="Google Apps for Business" target="_blank">www.Google.com/A</a>.</p>

<hr />

<p><em>About DeanMark:</em>
<br /><br />
DeanMark is a creative agency with expertise in marketing, branding, and advertising. We specialize in photography, video production, graphic design, and web development.</p>
<!-- <div id="contactbuttonfront"><a href="http://www.deanmarkinc.com/about/" target="_self" class="link-button" title="About DeanMark"><span><strong>COMPANY PROFILE</strong></span></a><div class="clear"></div></div>
<br /> -->

<p>For questions or official comment, please contact <a href="mailto:press@deanmarkinc.com">Press@DeanMarkInc.com</a>.</p>

<hr />

<p><em>Google, Google Apps, Gmail, Google Talk, Google Calendar, Google Docs, Google Sites and Google Video are trademarks of Google Inc.</em></p>
<p><em>DeanMark is registered servicemark of DeanMark Inc.</em></p>]]></content:encoded>
			<wfw:commentRss>http://www.deanmarkinc.com/2012/01/deanmark-joins-google-apps-authorized-reseller-program/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Corporate Headquarters</title>
		<link>http://www.deanmarkinc.com/2012/01/new-corporate-headquarters/</link>
		<comments>http://www.deanmarkinc.com/2012/01/new-corporate-headquarters/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 14:00:26 +0000</pubDate>
		<dc:creator>DeanMark</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.deanmarkinc.com/?p=3193</guid>
		<description><![CDATA[Press Release. January 2, 2012. DeanMark Inc., the Philadelphia-based creative agency that specializes in marketing and adversiting, has moved to the heart of the Center City Philadelphia business district.]]></description>
				<content:encoded><![CDATA[<p>Press Release | January 2, 2012</p>
<p>DeanMark Inc., the Philadelphia-based creative agency that specializes in marketing, branding, and advertising creatives, has moved to the heart of the Center City Philadelphia business district.</p>
<p>DeanMark will utilize beautiful and spacious offices and conference rooms on the 36th Floor of One Liberty Place.</p>
<p>The new address is: DeanMark Inc., ONE Liberty Place, 1650 Market Street, Suite 3600, Philadelphia, PA 19103</p>
<p>The toll-free phone number remains unchanged: 1-855-DEANMARK (1-855-332-6627)</p>
<p>The website at http://www.DeanMarkInc.com</strong> remains unchanged.</p>
<blockquote>
<p><em>"This is a big step for us, and we're proud to be joining the Center City Philadelphia and Liberty Place communities," says one DeanMark team member. "We considered quite a few different spaces before making our decision. Ultimately, ONE Liberty Place was the best fit. The space boasts modern decor and its infrastructure is state-of-the-art. Furthermore, we now have access to numerous conference and meeting rooms, which will improve our productivity and, ultimately, our clients' experiences."</em></p>
</blockquote>
<p>For questions or official comment, please contact <a href="mailto:press@deanmarkinc.com">Press@DeanMarkInc.com</a>.</p>]]></content:encoded>
			<wfw:commentRss>http://www.deanmarkinc.com/2012/01/new-corporate-headquarters/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The SHRM Twilight TweetUP</title>
		<link>http://www.deanmarkinc.com/2011/01/shrm-twilight-tweetup-we-know-next/</link>
		<comments>http://www.deanmarkinc.com/2011/01/shrm-twilight-tweetup-we-know-next/#comments</comments>
		<pubDate>Fri, 14 Jan 2011 15:00:30 +0000</pubDate>
		<dc:creator>DeanMark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Videography]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.deanmarkinc.com/wordpress/?p=1676</guid>
		<description><![CDATA[The Society for Human Resource Management (SHRM)'s annual summit in downtown Washington D.C. at the Marriott Hotel. This year’s theme was social networking.]]></description>
				<content:encoded><![CDATA[<p>This past December, the Society for Human Resource Management (SHRM) had its annual summit in downtown Washington D.C at the Marriott Hotel. This year's theme was social networking. A series of events introduced members to the many advantages of the growing phenomenon.</p>

<p>To finish off the summit, SHRM invited all the attendees to a "Twilight TweetUp." The event was part after-party, part Social Networking 101, and included funky music, an IPad give-away, and tons of tweeting. DeanMark cinematographer Wildersee Harris was present to create a video record of all the festivities.</p>

<blockquote>
<p><em>"I needed a kit small enough to allow me to be mobile and maneuver through a crowed room of people. Thus, I used the Canon EOS 7D and the Canon EF 35mm prime lens. In the dimly-lit party hall, I raised the 7D's ISO to 3200, which allowed me to capture properly exposed video with negligible image quality loss. I opened the iris of the 35mm prime lens to f/2.0, which created a shallow depth of field and some really beautiful shots."</em></p>
</blockquote>

<p>SHRM will use the final product to 1.) allow attendees to relive the fun times and 2.) to attract a larger crowd for their future events. Please <a href="http://www.twitter.com/deanmark" target="_blank" title="DeanMark on Twitter">follow DeanMark on Twitter</a> for useful news and updates.</p>]]></content:encoded>
			<wfw:commentRss>http://www.deanmarkinc.com/2011/01/shrm-twilight-tweetup-we-know-next/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ramzy &amp; The Brothers Handsome</title>
		<link>http://www.deanmarkinc.com/2011/01/ramzy-and-the-brothers-handsome-twins-jazz/</link>
		<comments>http://www.deanmarkinc.com/2011/01/ramzy-and-the-brothers-handsome-twins-jazz/#comments</comments>
		<pubDate>Fri, 07 Jan 2011 15:00:22 +0000</pubDate>
		<dc:creator>DeanMark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Videography]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.deanmarkinc.com/wordpress/?p=1658</guid>
		<description><![CDATA[The legendary Twins Jazz Lounge, located in the heart of downtown Washington D.C., was the venue for an intimate set by the up-and-coming music trio, Ramzy &#038; The Brothers Handsome.]]></description>
				<content:encoded><![CDATA[<p>The legendary Twins Jazz Lounge, located in the heart of downtown Washington D.C., was the venue for an intimate set by the up-and-coming music trio, Ramzy &amp; The Brothers Handsome.</p>

<p>The band played for a little over three hours, while patrons relaxed and enjoyed the music, a few drinks, and the company of friends. DeanMark cinematographer Wildersee Harris was on location, compiling footage for a video tour package with which the band will market themselves to venues across the country.</p>

<blockquote>
<p><em>"I made a strategic decision to pack lightly. In this case, I took just the trusty Canon EOS 7D, a Canon EF 35mm lens, and a backup camera. The light rig gave me maximum mobility, which allowed me to move freely around the band as they performed. The sound picked up by the 7D's internal microphone allowed me to get plenty of reference audio for mixing in post production. The EF 35mm prime lens was key in such a dimly-lit lounge; I opened up the iris to f/2.0 in order to accommodate."</em></p>
</blockquote>

<p>Look out for the finished product "Ramzy &#038; The Brothers Handsome at Twins Jazz" in the coming weeks.</p> <!-- and please <a href="http://vimeo.com/17424992?width=100%&#038;height=100%" rel="prettyPhoto" title="Trailer of Ramzy &amp; The Brothers Handsome at Twins Jazz">view the trailer</a> now.</p> -->]]></content:encoded>
			<wfw:commentRss>http://www.deanmarkinc.com/2011/01/ramzy-and-the-brothers-handsome-twins-jazz/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B.T.S. &#8211; &#8220;Maybe She&#8217;ll Dream Of Me&#8221;</title>
		<link>http://www.deanmarkinc.com/2010/12/behind-the-scenes-maybe-shell-dream-of-me/</link>
		<comments>http://www.deanmarkinc.com/2010/12/behind-the-scenes-maybe-shell-dream-of-me/#comments</comments>
		<pubDate>Fri, 31 Dec 2010 15:00:48 +0000</pubDate>
		<dc:creator>DeanMark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Photo]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.deanmarkinc.com/wordpress/?p=1</guid>
		<description><![CDATA[The Foreign Exchange shot a music video. DeanMark was behind-the-scenes with the cast and crew, documenting every step of the process.]]></description>
				<content:encoded><![CDATA[<p>Photojournalism is one of the most demanding tasks a photographer could face. He or she is expected to produce images that are timely; tell a meaningful narrative; and are still of the same caliber as those shot in a relaxed, studio environment. Everything happens once; the subjects do not hold their poses while the focus is adjusted. Lighting is uncontrollable and often horrible. However, overcoming all of this adversity to achieve the perfect photograph makes the whole experience <em>that</em> much more enjoyable and rewarding.</p> 

<p>This past October, R&#038;B duo <a href="http://www.theforeignexchangemusic.com/fe/#fe.jpg" rel="prettyPhoto" title="B.T.S. - "Maybe She'll Dream Of Me"" rel="external" target="_blank" title="The Foreign Exchange">The Foreign Exchange</a> teamed up with director <a href="http://www.mattkoza.com" rel="external" target="_blank" title="Matt Koza">Matt Koza</a> for a two-day, multi-city music video shoot for the lead single on their latest LP, <a href="http://www.theforeignexchangemusic.com/2010/06/authenticity.php" rel="external" target="_blank" title ="Authenticity by The Foreign Exchange">Authenticity</a>.</p>

<blockquote>
<p><em>Consisting of rapper/singer/songwriter Phonte and producer Nicolay, The Foreign Exchange came together via the online hip-hop community Okayplayer.com in 2002. After trading files through Instant Messenger for over a year, Nicolay (living in his native Holland at the time) and Phonte (a Raleigh, NC resident) completed their debut album before they ever met each other in person. The album, "Connected," was released in 2004 to positive reviews, and was praised by legendary DJ's such as Jazzy Jeff, King Britt, and DJ Spinna for its inventive mix of hip-hop, R&#038;B, and electronica.</em></p>
</blockquote>

<blockquote>
<p><em>Their sophomore album, "Leave It All Behind" (2008) found The Foreign Exchange much closer in geography (Nicolay becoming a resident of Wilmington, NC), but located much further from their hip-hop origins. On the strength of their exhilarating live show and several nationally programmed music videos, "Leave It All Behind" became the group's most successful album to date, culminating in a Grammy-nomination for the album's first single, "Daykeeper".</em></p>
</blockquote>

<p id="stefright">Bio via <a href="http://www.theforeignexchangemusic.com" title="+FE Music" target="_blank">theforeignexchangemusic.com</a>

<p>Production locations included beautiful spots in Philadelphia's Fairmount Park and the sandy beaches of Atlantic City, New Jersey. DeanMark photographer <a href="http://www.ssvisualperception.com" title="Stephen Stewart Photography" target="_blank">Stephen Stewart</a> was behind-the-scenes with the cast and crew, documenting every step of the process.</p>

<blockquote>
<p><em>"I have been shooting for The Foreign Exchange since 2008. They are one of my favorite R&#038;B music groups and great people to boot. When you combine that with how much I enjoy photojournalism, you get two very exciting days. The final product came out great. Kudos to artists Phonte &amp; Nicolay, Director Matt Koza, Executive Producer Aimee Flint, and the rest of the cast and crew."</em></p>
</blockquote>

<p>Please check out the <a href="http://vimeo.com/16854847?width=100%&#038;height=100%" rel="prettyPhoto" title="The Foreign Exchange - 'Maybe She'll Dream Of Me' (directed by Matt Koza) &copy; 2010 The Foreign Exchange Music, LLC." target="_blank">final product</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.deanmarkinc.com/2010/12/behind-the-scenes-maybe-shell-dream-of-me/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B.T.S. &#8211; &#8220;This Could Be The Night&#8221;</title>
		<link>http://www.deanmarkinc.com/2010/12/behind-the-scenes-this-could-be-the-night/</link>
		<comments>http://www.deanmarkinc.com/2010/12/behind-the-scenes-this-could-be-the-night/#comments</comments>
		<pubDate>Fri, 24 Dec 2010 15:00:11 +0000</pubDate>
		<dc:creator>DeanMark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Photo]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.deanmarkinc.com/wordpress/?p=4</guid>
		<description><![CDATA[Zo! shot a music video. DeanMark was behind-the-scenes with the cast and crew, documenting every step of the process.]]></description>
				<content:encoded><![CDATA[<p>This past June, soulful musician <a href="http://www.theforeignexchangemusic.com/zo/#zo.jpg" rel="prettyPhoto" title="B.T.S. - "This Could Be The Night"" rel="external" target="_blank" title="Zo!">Zo!</a> teamed up with director <a href="http://www.mattkoza.com" rel="external" target="_blank" title="Matt Koza">Matt Koza</a> and artists Eric Roberson, Darien Brockington, and Rapper Big Pooh for a music video shoot for the lead single on his latest LP, <a href="http://www.theforeignexchangemusic.com/2010/03/zo---sunstorm.php" rel="external" target="_blank" title ="SunStorm by Zo!">SunStorm</a>.</p>

<blockquote>
<p><em>Multi-Instrumentalist/Producer Zo! is Detroit-area born and raised Lorenzo Ferguson. Music was always present in and around the Ferguson house, which led to Zo! taking piano lessons at age 6… which he absolutely despised. The idea of working toward a Major League Baseball career served as the greatest inspiration through his teenage years much more so than the concept of practicing music. After his parents consistently pushed and encouraged him to stick with music, Zo! discovered a newfound passion by teaching himself how to play piano by ear by age 11. Zo! got his production start in 1992 when his parents brought home a Proteus MPS keyboard and a Brother PDC100 sequencer for him to figure out. Since then, he has emphasized the use of live instrumentation as the blueprint for his music while constantly looking to expand his sound with each album release.</em></p>
</blockquote>

<p id="stefright">Bio via <a href="http://www.theforeignexchangemusic.com" title="+FE Music" target="_blank">theforeignexchangemusic.com</a>

<p>Production took place in one of Philadelphia's most exclusive night club spots. Some of the Philly music scene's most recognizable faces made cameos. DeanMark photographer <a href="http://www.ssvisualperception.com" title="Stephen Stewart Photography" target="_blank">Stephen Stewart</a> was behind-the-scenes with the cast and crew, documenting every step of the process.</p>

<blockquote>
<p><em>"Zo! is one of the most under-appreciated smooth R&#038;B/Soul producers. His composition and instrumentation is second to none. I only had one prime lens in my bag, which limited some of my coverage. However, I got to do one of my favorite things: turn off the flash and crank up the ISO. Kudos to Zo!, Eric, Darien, Pooh, Director Matt Koza, Executive Producer Aimee Flint, and the rest of the cast and crew."</em></p>
</blockquote>

<p>Please check out the <a href="http://vimeo.com/13127646?width=100%&#038;height=100%" rel="prettyPhoto" title="Zo! feat. Eric Roberson, Darien Brockington, &#038; Rapper Big Pooh - 'This Could Be The Night' (directed by Matt Koza) &copy; 2010 The Foreign Exchange Music, LLC." target="_blank">final product</a>.</p>

]]></content:encoded>
			<wfw:commentRss>http://www.deanmarkinc.com/2010/12/behind-the-scenes-this-could-be-the-night/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B.T.S. &#8211; &#8220;Why Dontcha Call Me No More&#8221;</title>
		<link>http://www.deanmarkinc.com/2010/12/behind-the-scenes-why-dontcha-call-me-no-more/</link>
		<comments>http://www.deanmarkinc.com/2010/12/behind-the-scenes-why-dontcha-call-me-no-more/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 15:00:28 +0000</pubDate>
		<dc:creator>DeanMark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Photo]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.deanmarkinc.com/wordpress/?p=11</guid>
		<description><![CDATA[YahZarah shot a music video. DeanMark was behind-the-scenes with the cast and crew, documenting every step of the process.]]></description>
				<content:encoded><![CDATA[<p>This past April, soulful singer <a href="http://www.theforeignexchangemusic.com/yahzarah/#yahzarah.jpg" rel="prettyPhoto" title="B.T.S. - "Why Dontcha Call Me No More"" rel="external" target="_blank" title="YahZarah">YahZarah</a> teamed up with director <a href="http://www.mattkoza.com" rel="external" target="_blank" title="Matt Koza">Matt Koza</a> for a multi-location music video shoot for the lead single on her latest LP, <a href="http://www.theforeignexchangemusic.com/2010/03/the-ballad-of-purple-saint-james.php" rel="external" target="_blank" title ="The Ballad of Purple Saint James by YahZarah">The Ballad of Purple Saint James</a>.</p>

<blockquote>
<p><em>YahZarah  (born  Dana  Nicole  Williams)  is  a  classically  trained  R &#038; B  singer‐songwriter  based  out  of  Durham,  NC.   Her  stage name,  a  dedication  to  her  grandmothers  Yah  and  Sarah,  roughly  translates  to  "Queen  Mother  is  the  brightest  star" in  Arabic. </em></p>
</blockquote>

<blockquote>
<p><em>Born  and  raised  in  Washington  DC,  YahZarah  started  singing  at  the  age  of  7  in  her  church  choir.  Her  love  for  performance  began  after  winning  a  youth  talent  search  at  the  Kennedy  Center  at  age  10.  After  years  of  honing  her  talent  in  churches,  talent  shows  and  local  concerts,  she  entered  high  school  at  DC’s  prestigious  Duke  Ellington  School  of  the  Arts.   Upon  graduation  in  1997,  she  was  accepted  to  North  Carolina  Central  University  in  Durham  on  a  full  scholarship  to  the  school’s  jazz  program.  In  1998,  she  left  NC  Central  and  began  touring  as  a  background  singer  for  Erykah  Badu. While  touring,  YahZarah  contributed  background  vocals  and  vocal  arrangements to Badu's platinum-selling "Mama's Gun" LP. In 2001, she left the Mama's Gun tour and went on to pursue her solo career.</em></p>
</blockquote>

<p id="stefright">Bio via <a href="http://www.theforeignexchangemusic.com" title="+FE Music" target="_blank">theforeignexchangemusic.com</a>

<p>Production locations included Philadelphia's famous Silk City Bar Diner &amp; Lounge and the campus of Drexel University. DeanMark photographer <a href="http://www.ssvisualperception.com" title="Stephen Stewart Photography" target="_blank">Stephen Stewart</a> was behind-the-scenes with the cast and crew, documenting every step of the process.</p>

<blockquote>
<p><em>"YahZarah is a singer who always turns heads. No one expects such a powerful voice to emanate from a relatively small woman. She truly takes away your breath. The video concept was a homage to the 80s cartoon series 'Jem and the Holograms' and included great chroma key work and choreographed dance sequences. Kudos to YahZarah, Director Matt Koza, Executive Producer Aimee Flint, and the rest of the cast and crew."</em></p>
</blockquote>

<p>Please check out the <a href="http://vimeo.com/11866576?width=100%&#038;height=100%" rel="prettyPhoto" title="YahZarah - 'Why Dontcha Call Me No More' (directed by Matt Koza) &copy; 2010 The Foreign Exchange Music, LLC." target="_blank">final product</a>.</p>

]]></content:encoded>
			<wfw:commentRss>http://www.deanmarkinc.com/2010/12/behind-the-scenes-why-dontcha-call-me-no-more/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Music Studio With Dave Tozer &amp; Larry Gold</title>
		<link>http://www.deanmarkinc.com/2010/12/music-studio-with-dave-tozer-larry-gold/</link>
		<comments>http://www.deanmarkinc.com/2010/12/music-studio-with-dave-tozer-larry-gold/#comments</comments>
		<pubDate>Fri, 10 Dec 2010 15:00:52 +0000</pubDate>
		<dc:creator>DeanMark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Photo]]></category>

		<guid isPermaLink="false">http://www.deanmarkinc.com/wordpress/?p=93</guid>
		<description><![CDATA[Producer Dave Tozer teamed up with artists Musiq Soulchild and Jazmine Sullivan and Arranger Larry Gold to create the record “Find Me.”]]></description>
				<content:encoded><![CDATA[<p>Photojournalism is one of the most demanding tasks a photographer could face. He or she is expected to produce images that are timely; tell a meaningful narrative; and are still of the same caliber as those shot in a relaxed, studio environment. Everything happens once; the subjects do not hold their poses while the focus is adjusted. Lighting is uncontrollable and often horrible. However, overcoming all of this adversity to achieve the perfect photograph makes the whole experience <em>that</em> much more enjoyable and rewarding.</p> 

<p>This past April, music producer/writer <a href="http://www.myspace.com/davetozer" rel="external" target="_blank" title="Dave Tozer">Dave Tozer</a> teamed up with artists Musiq Soulchild and Jazmine Sullivan and Producer/Arranger Larry Gold to create the record "Find Me" for Musiq's latest album.</p>

<blockquote>
<p><em>Dave Tozer is a producer, songwriter and musician. He has worked with several R&#038;B, Hip-Hop, Rock and Pop artists including John Legend, Jay-Z, Kanye West, Justin Timberlake, John Mayer, Natasha Bedingfield, Musiq Soulchild, Estelle, Jazmine Sullivan and Elliott Yamin.</em></p>
</blockquote>

<blockquote>
<p><em>Hailing from Bridgeton, New Jersey, Tozer taught himself guitar, bass and keyboard. After moving to Philadelphia in the late 1990s, Tozer honed his production skills at various Philadelphia-area studios and began working as a freelance musician playing everything from Hip-Hop and Rock to R&#038;B and Pop. [Among other endeavors,] Tozer contributed to eight tracks on John Legend‘s Grammy Award-winning major label debut Get Lifted and his writing skills garnered him a publishing deal with Viacom-owned Famous Music Publishing.</em></p>
</blockquote>

<p id="stefright">Bio via <a href="http://en.wikipedia.org/wiki/Dave_Tozer" title="Wikipedia" target="_blank">Wikipedia</a>

<p>The recording session took place at Larry Gold's state-of-the-art facility "The Studio"&mdash;an artist favorite in Philadelphia. DeanMark photographer <a href="http://www.ssvisualperception.com" title="Stephen Stewart Photography" target="_blank">Stephen Stewart</a> had all-access to the happenings.</p>

<blockquote>
<p><em>"Dave Tozer is an extremely focused artist, with an incredible gift for music composition&mdash;whether it is writing of producing. Musiq Soulchild and Jazmine Sullivan are two vocalists whose commercial success speaks for itself. Larry Gold is a music legend who has had a hand in many of your favorite records and albums; you probably just do not know it. Witnessing these folks collaborate, while hearing the sounds of The Roots working in the adjacent studio, was an exhilarating experience."</em></p>
</blockquote>]]></content:encoded>
			<wfw:commentRss>http://www.deanmarkinc.com/2010/12/music-studio-with-dave-tozer-larry-gold/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ramsey Lewis &#8211; Live Performance At UPenn</title>
		<link>http://www.deanmarkinc.com/2010/12/ramsey-lewis-live-performance-at-upenn/</link>
		<comments>http://www.deanmarkinc.com/2010/12/ramsey-lewis-live-performance-at-upenn/#comments</comments>
		<pubDate>Fri, 03 Dec 2010 15:00:21 +0000</pubDate>
		<dc:creator>DeanMark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Photo]]></category>

		<guid isPermaLink="false">http://www.deanmarkinc.com/wordpress/?p=95</guid>
		<description><![CDATA[Jazz musician Ramsey Lewis, UPenn's Center for Africana Studies, and Professor Guthrie P. Ramsey, Jr. presented the Spring 2010 Artist in Residence.]]></description>
				<content:encoded><![CDATA[<p>Photojournalism is one of the most demanding tasks a photographer could face. He or she is expected to produce images that are timely; tell a meaningful narrative; and are still of the same caliber as those shot in a relaxed, studio environment. Everything happens once; the subjects do not hold their poses while the focus is adjusted. Lighting is uncontrollable and often horrible. However, overcoming all of this adversity to achieve the perfect photograph makes the whole experience <em>that</em> much more enjoyable and rewarding.</p> 

<p>This past March, Jazz musician <a href="http://www.ramseylewis.com" rel="external" target="_blank" title="Ramsey Lewis">Ramsey Lewis</a> teamed up with the University of Pennsylvania's <a href="http://www.sas.upenn.edu/africana" rel="external" target="_blank" title="The Center for Africana Studies">Center for Africana Studies</a> and Professor Guthrie P. Ramsey, Jr. for the Penn Music Department's biannual presentation of an Artist in Residence.</p>

<blockquote>
<p><em>Ramsey Emmanuel Lewis, Jr. (born May 27, 1935) is an American jazz composer, pianist and radio personality. Ramsey Lewis has recorded over 80 albums and has received five gold records and three Grammy Awards so far in his career.</em></p>

<p><em>Lewis was born in Chicago, Illinois. He began taking piano lessons at the age of four. At 15 he joined his first jazz band, The Cleffs. The trio started as primarily a jazz unit and released their first album, Ramsey Lewis And The Gentlemen of Swing, in 1956. By 1966, Lewis was one of the nation’s most successful jazz pianists, topping the charts with "The In Crowd", "Hang On Sloopy", and "Wade in the Water". All three singles each sold over one million copies, and were awarded gold discs. Many of his recordings attracted a large non-jazz audience.</em></p>

</blockquote>

<p id="stefright">Bio via <a href="http://en.wikipedia.org/wiki/Ramsey_Lewis" title="Wikipedia" target="_blank">Wikipedia</a>

<p>The culmination of the master class series was Lewis performing music from his latest recording project. The performance took place at Penn's Zellerbach Theater of the Annenberg Center for the Performing Arts. DeanMark photographer <a href="http://www.ssvisualperception.com" title="Stephen Stewart Photography" target="_blank">Stephen Stewart</a> had all-access to the festivities.</p>

<blockquote>
<p><em>"When you talk about the titans of Jazz, Ramsey Lewis must be among them. He has been going strong for more than five decades&mdash;always giving listeners something fresh to throw on their phonographs or MP3 players. The concert hall was packed full of fans of all ages, gathered to hear the legend Ramsey Lewis speak and play. It was an honor to be in attendance."</em></p>
</blockquote>]]></content:encoded>
			<wfw:commentRss>http://www.deanmarkinc.com/2010/12/ramsey-lewis-live-performance-at-upenn/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
